Whether you’re an eyebrow enthusiast or someone who couldn’t care less about the status of their brows, you’ve probably heard expressions such as eyebrows on fleek, eyebrows on point or eyebrow game strong within the past year. No matter how you put it, the message remains the same—Eyebrows have made their comeback. The days of over plucked and severely arched brows are in the past making way for a new era of bold, statement brows.
Search “eyebrows” on Youtube and you’ll find yourself scrolling through hundreds of thousands of tutorials on how to get “perfect eyebrows.” Many would be surprised at how big of a role makeup plays into getting a naturally full, yet groomed set of brows. According to the Chicago Tribune, there was a 33% increase in eyebrow makeup sales over the past year that depicts the spiked interest.
Celebrities such as Cara Delevingne and Lily Collins, who are known for their luxuriously luscious brow games, are the envy of women infatuated with the trend. Time magazine informs us that some have gone as far as to undergo a hair restoration procedure for their sparse brows, in other words, an eyebrow transplant. And we thought the twerking obsession was weird.
However, the question is—why the obsession? Why this seemingly sudden concern for the condition of one’s eyebrows (especially considering their only true purpose is to protect one’s eyes from debris and other irritants)? The answer: We, as consumers, are continuously searching for the next new thing and eyebrows happened to be next on the agenda. Once we have our sights set on a trend we devour it, only to forget about the craze once the newest movement comes into our crosshairs. We crave to be in the know of what’s popular and will go many lengths to be recognized as part of that popular culture whether it be in the form of a new word, an addicting app, a racy novel, or the act of shaking one’s buttock in a provocative manner.
So, when will the eyebrow’s reign end? Only time will tell. In any case, I don’t think I could have said it any better than actor/comedian Jack Black, “You must never underestimate the power of the eyebrow.”