Welcome to the United States in the year 2015, where we need to hit you over the head with our themes of sex or humor or else you won’t get it.
At least that’s how the new Weeknd music video for the song, “Earned It,” that will be featured on “Fifty Shades of Grey” felt. Call me old-fashioned but when I tune into an S&M inspired music video I have some expectations. High expectations, especially when I know the artist is the sultry and smooth Abel Tesfaye aka The Weeknd.
I wasn’t mad, I was just disappointed.
The music video was directed by the director for the actual movie so now I don’t even want to go see the movie. It’ll just be on the nose SEX. The little main character –what’s her name –will be walking into the dungeon getting a peak when cut-to and it’s all thrusting and whipping (I haven’t read the book.) But no male frontal nudity! Because God forbid we let the audience, who have read three torture-sex books, see some actual peen.
The music video, for me, was like an appetizer for what the whole meal, the movie, will be like. And the music video was not sexy. It was kind of uncomfortable. You have a bunch of barely clothed semi-model, semi-dancer girls awkwardly walking around stage.
And the placement of the tape? Is that supposed to be some kind of metaphor? Good God, does the director even know what a metaphor is? The director is as clueless as the board game—now that is a solid metaphor that far surpasses the intellect exhibited by this video.
It’s just a shame because I had such respect for the Weeknd. He seemed like such a suave and sophisticated artist that to be attached to this movie makes him cheaper to me. I know he’s selling out, that’s what good artists need to do. But like this? Maybe he’s always had this style to him and I’ve just never noticed. Color me betrayed.