Nothing has taken over our screens as fast and as profitable as the Marvel Studios. It’s on our televisions, it’s on our movie screens, it’s in our video games, and soon it will be in our Netflix accounts. But that’s not the biggest news.
On Monday, a short news announcement on Marvel’s website combined two of the most successful franchises. In short Sony Pictures Entertainment and Marvel Studios have come to a deal to share parts of the Spider-Man franchise. In this deal, the famous web-slinger will appear in a Marvel Cinematic Universe film. The film I see him appearing in is most likely the next Captain America movie, Civil War, as he played a large part in the comic books though this is only rumor at this point. After his appearance, Spider-Man will have a new film in 2017 co-produced by Marvel’s Kevin Feige and Sony’s Amy Pascal. Pascal recently resigned her position as co-chairperson of Sony Pictures Entertainment after the email hacking scandal. From now on, Marvel will have some say in the creative decisions of the spider-man franchise but Sony maintains financing and distribution. They also have the final say in creative decisions.
Marvel Studios itself can be considered one of the most successful independent film studios. Early releases of The Incredible Hulk and Iron Man started the massive Marvel Cinematic Universe. Their success led to Thor and Captain America franchises combining for director Joss Whedon’s incredible successful The Avengers film. The success brought the television show, Agents of S.H.E.I.L.D now in its second season and its winter hiatus being filled with another Marvel miniseries, Agent Carter. Soon the MCU will expand again with the addition of this year’s Daredevil and AKA Jessica Jones the first two of Marvel’s Netflix series.
My take on the merger is that it is going to be hugely successful for both parties. Fans have long wanted Spider-Man to team up with Marvel heroes. It isn’t know if Spider-Man will be rebooted with a new actor replacing Garfield, but if Marvel can take the little-known Guardians of the Galaxy and turn it into the second highest grossing movie of 2014, there will be little problem with any decision.