Last night’s Super Bowl game definitely had a lot of gif-worthy moments. However, my favorite part was seeing the trend that kept occurring within the commercials. The media reflects what we believe to be important. Or sometimes, the media decides what’s important and then we happily gobble it all up and talk about it so much that it does become important. This can be good or bad.
I would say last night’s commercials were showing a pattern of good. Although the ads themselves were covering serious and sometimes depressing topics such as childhood death, lost puppies, how phrases similar to “like a girl” can hurt our young women, and caring fathers. But these are topics that are largely invisible in popular media, i.e. real human problems (minus the puppy, unless that puppy has a complex from looking at too many teen magazines) that are not very glamorous and largely pushed onto us by the media itself.
I’ve seen the Always “like a girl” ad online but beyond the more feminist circles, would that ad have made as big an impact as airing during the Super Bowl?
Maybe, but maybe not. Even if these ads go immediately to the back of our minds and are relatively forgotten, if the trend picks up and more companies and more people decide to spotlight these problems that our society has—that’s a good thing overall.
Because even though I’m a big fan of whatever LSD trip Katy Perry went on before dreaming up her big performance, knowing that people were alert and paying attention to these hidden “menaces” in our society is even better.